Established in 1989, Wright Christian Academy is an inter-denomination school with an exceptional reputation for academic excellence and a close, family-like atmosphere. When swirling economic conditions in Tulsa forced many families to look for other education alternatives, WCA experiences a gradual decline in enrollment, as did many of it's contemporaries. To further compound matters, WCA was missing a distinguishing identity and lacked a meaningful website presence. And while the school had occasionally experimented with print advertising occasionally, they were not seeing the necessary results or ROI.
As a dynamic institution of learning, Wright Christian lacked a distinct identity, voice and vehicles necessary to reach out to prospective families in search of a quality Christian educational experience. Without a clear marketing strategy, WCA turned to Hampton Creative for help.
In just 6 months, Hampton Creative transformed Wright Christian Academy into a redesigned and rejuvenated brand, punctuated by a fresh web presence and a comprehensive arsenal of cohesive marketing tools. Step one began with a completely new logo and identity package, which paid homage to the school's rich academic heritage. The new WCA logo provided the foundation for their optimized new website, which is the school's primary marketing tool for recruiting new families. Hampton Creative also leveraged the right blend of social and paid digital media, combined with traditional outdoor media to drive traffic to the new site. (and boy did it work). The zenith of our initial WCA marketing campaign culminated in a very successful Open House event, which exceeded our client's expectations and met their lofty enrollment objectives for the 2010-2011 school year.