OSCIPA

Services

Brochure, Website, Christmas Card, Newsletter

The Project

As the largest chiropractic independent physicians association in Oklahoma, OSCIPA was limited by a dated and static website which provided a minimum of timely content for their 350+ chiropractic physician-members. Additionally, the architecture of site was not properly developed to be search-engine friendly, and all web text was embedded as graphic elements (Google was not impressed).

OSCIPA needed a dynamic website that promoted the value of chiropractic to the general public, and provided timely information and awareness for their 350+ chiropractic physician members. They called the A-Team. Upon learning that the A-Team disbanded sometime in the 80's after their last episode, OSCIPA then called Hampton Creative. Little did we all know, that it was the beginning of a fruitful partnership.

The Challenge

To design an expandable, search-engine friendly website which would provide the necessary foundation for growth/expansion, and to create a legitimate web presence for OSCIPA which was appropriate for a leading health care organization of this stature and importance. The site not only had educate and appeal to potential patients, it also had to inform its active membership base and provide clear marketing advantages to aid in its new member recruitment efforts.

The Solution

Hampton was charged with the task of creating an user-friendly online Membership Application form for new and existing members, featuring an intuitive back end for OSCIPA administration and office staff. We also wanted to develop a database-driven "Find A Doctor" feature, which would allow potential patients to quickly locate OSCIPA member-physicians in their area.